mark forune
Mark Z. Fortune
Fortune Marketing, LLC

Mark Z. Fortune is the founder of Fortune Marketing, LLC, a marketing consultancy for small businesses based in Little Rock, Arkansas. Building on a 20-year career in sales and marketing for companies ranging from the Fortune 100 to start ups, Mark opened Fortune Marketing to provide small business owners with a simple, practical, and effective system for growth. As a Certified Duct Tape Marketing Consultant Mark installs marketing systems that help small business owners sleep better at night knowing they have a plan and system for attracting and retaining customers.

Mark works with clients as a coach, advisor, or as a marketing strategy and implementation partner to ensure sales and marketing investments return positive results. He believes the most exciting part of the marketing world is working with small businesses because:

  • Sales and marketing challenges are not insurmountable and can be met with a disciplined and focused approach to sales and marketing leveraging the principles of the Duct Tape Marketing System
  • The technology and media landscape today makes it easier than ever before for a small business to compete and win against large competitors
  • Small businesses are fun to work with, and results are easiest to see in small businesses; if something doesn’t work, it’s easiest to change in a small business
  • Life is too short to spend the majority of your time doing things that aren’t fun, aren’t productive or aren’t leading to positive results.

Mark’s marketing and sales experience includes teaching at the university level, running a global sales support and marketing organization, launching the first text messaging products for a wireless carrier and promoting bands to independent music stores (back when such stores still existed).