For businesses of all sizes and in all industries, competing online and coming out on top is tough. Today, the Internet is a highly competitive landscape, and depending on your industry, there may be hundreds of thousands or even millions of competitors you’re up against. There are many strategies you can use to increase visibility and be found by those in need of your product/service, but one of the most important is blogging. Companies who blog typically experience much greater success online than those who do not. Why?

Blogging assists with SEO. Because blogging requires you to generate and post fresh new content on a consistent basis, it’s great for search engine optimization. Search engines and humans like websites that offer up engaging and informing new content, rather than those that are stale, with nothing new to offer visitors. Optimizing blog articles for important keywords also benefits your SEO efforts.

Blogging actually helps you become “sharper” in your own business. By blogging, it’s possible to become a better communicator or teacher. You learn what your customers want, their questions, and how to respond to them. When you write an article or two each week for your company blog, you are almost forced to stay in tune with your industry and know about the latest, most up-to-date technologies or developments. Overall, you become more knowledgeable in your own business!

Want potential leads to trust your company? Blog. It really is that simple. When you create content every week that is helpful, valuable, engaging, useful, or in some way enlightening to the reader, it helps develop their trust in you as an authority in your industry. Consumers like the fact that companies “share” with them in a way that is more personable, more human. Answering readers’ questions and looking at their issues from their point of view helps tear down any walls of doubt regarding your company, product, or service.

Like social media, blogging makes it possible for you to interact with leads and customers. Whether a reader leaves a comment on your blog post that you can respond to, or shares a post with his/her friends or followers on Facebook, Twitter, Google+, or other social media sites, blogging is a way to cultivate relationships with both customers and influencers in your industry.

Ultimately, creating a company blog will help you immeasurably by improving your search engine rank, establishing trust in your brand, and even making your brand more visible online. With a blog, you have a much greater reach than you can imagine, as others in your industry link to great posts on your blog, or even invite you to write a guest article for their own blogs.

Will blogging help your company succeed online? Absolutely, as long as you actually do it. Thinking about starting a blog won’t help you one bit. Get busy writing!

Phil SingletonAbout the Author: Phil Singleton is the owner of Kansas City SEO, a full-service internet marketing services company that provides organic search engine optimization and other online marketing services, and Kansas City Web Design, a WordPress web development firm specializing in custom SEO-friendly websites and custom web applications. Phil is also a Duct Tape Marketing™ Certified Consultant at The Kansas City Marketing Agency.