The Blog

All Posts in Category: Conversion Optimization

Why You Should Learn Basic Sales Skills

They say that hindsight is 20/20, and in hindsight I think there is a chapter that we, the authors of The Small Business Owner’s Guide to Local Lead Generation, should have included in the book…a chapter on basic sales skills.

Yes, I know that the book was about lead generation, not lead conversion, but the fact is that lead generation is a pointless waste of money if the small business owner (or their staff) does not have the basic sales skills necessary to convert leads to customers. Read More

website conversion

A Compelling Offer Triggers More Website Conversions

Many types of proven website offers and giveaways, such as eBooks, are a great way to draw website visitors into your sales funnel. Yet, sometimes the typical offers aren’t quite enough to convert your ideal customers into a signup, email inquiry or phone call. Instead of giving a lower value item to a large group of visitors, for better website conversions try giving a higher ticket item to a smaller group of highly targeted prospects. Read More