All Posts in Category: Conversion Optimization
They say that hindsight is 20/20, and in hindsight I think there is a chapter that we, the authors of The Small Business Owner’s Guide to Local Lead Generation, should have included in the book…a chapter on basic sales skills.
Yes, I know that the book was about lead generation, not lead conversion, but the fact is that lead generation is a pointless waste of money if the small business owner (or their staff) does not have the basic sales skills necessary to convert leads to customers. Read More
Many types of proven website offers and giveaways, such as eBooks, are a great way to draw website visitors into your sales funnel. Yet, sometimes the typical offers aren’t quite enough to convert your ideal customers into a signup, email inquiry or phone call. Instead of giving a lower value item to a large group of visitors, for better website conversions try giving a higher ticket item to a smaller group of highly targeted prospects. Read More