If you’re new to digital marketing, you might be slightly confused about the concept of inbound marketing. A comparatively new advertising strategy that’s almost exclusive to the internet, inbound marketing is a way of empowering your brand to be discovered by customers. It embraces a “Pull Strategy”, whereby instead of reaching out to your customers, you attract them to yourself. With a good inbound marketing technique in place, you can virtually convert strangers into lifetime customers. Read More
They say that hindsight is 20/20, and in hindsight I think there is a chapter that we, the authors of The Small Business Owner’s Guide to Local Lead Generation, should have included in the book…a chapter on basic sales skills.
Yes, I know that the book was about lead generation, not lead conversion, but the fact is that lead generation is a pointless waste of money if the small business owner (or their staff) does not have the basic sales skills necessary to convert leads to customers. Read More
Many types of proven website offers and giveaways, such as eBooks, are a great way to draw website visitors into your sales funnel. Yet, sometimes the typical offers aren’t quite enough to convert your ideal customers into a signup, email inquiry or phone call. Instead of giving a lower value item to a large group of visitors, for better website conversions try giving a higher ticket item to a smaller group of highly targeted prospects. Read More
The Internet is where nearly everyone goes today when in search of products, information, services, and of course entertainment; it is no surprise that small businesses take their efforts online in an effort to make their companies “seem” bigger than they actually are in reality. Small businesses, like large corporations, want to attract the greatest portion of their target audience possible, which requires a professional and sizeable presence online, just as all businesses of every size seek to accomplish. How can online videos give your small business that boost you’re looking for – and transform how your target audience perceives the scale of your company’s online presence? Read More
Over the last few years, Google has made several changes in the ways it ranks content. It started with the Panda update which penalized sites with low quality content or a lack of content. Then it delivered the Penguin update which punished sites for black-hat link building practices that created more spam than quality traffic. Read More
For businesses of all sizes and in all industries, competing online and coming out on top is tough. Today, the Internet is a highly competitive landscape, and depending on your industry, there may be hundreds of thousands or even millions of competitors you’re up against. There are many strategies you can use to increase visibility and be found by those in need of your product/service, but one of the most important is blogging. Companies who blog typically experience much greater success online than those who do not. Why? Read More
On the Internet, anything can happen. People often make comments that are unfounded, or create reviews that shed small businesses in a less than favorable light for no reason at all. While comments or reviews can certainly be the true feelings of the person who wrote them, they can be very damaging to businesses. In an Internet world where businesses small and large are highly competitive, how can you take charge of online reputation management for your own business? We have a few tips for small businesses below. Read More