The Small Business Owner's Guide To
Local Lead Generation

How Can Your Small Business Possibly Compete Against the Big Guys?

With the right strategies and tactics, it’s easy to attract and engage more ideal customers right in your backyard.

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Endorsements & Reviews

Check out what best selling authors, thought leaders, small business marketing experts and business owners just like you have to say about The Small Business Owner's Guide To Local Lead Generation:

Dr. Ivan Misner

Founder of BNI, and coauthor of the New York Times bestseller, Masters of Networking

If you're serious about learning powerful tactics to grow your local business, this book is for you. The authors' experience as both Duct Tape Marketing Consultants and BNI members makes them uniquely qualified to explain small business marketing in a way that's easy to understand, even for someone without a background in marketing.

Brian Clark

CEO, Copyblogger Media

As a small business owner, you don't have a war chest of money to burn on marketing and advertising. What you need is a way to take smarter action that gets the right results. Read this book and you'll see more leads come in, period.

Michael Port

New York Times bestselling author of Book Yourself Solid

This book contains the real, hands-on stuff that you need to understand, do and master in order to survive and thrive online today.

John Jantsch

Bestselling author of Duct Tape Marketing

The Small Business Guide to Local Lead Generation is your ticket to success. Get it right now!

Eric Enge

CEO of Stone Temple Consulting and coauthor of The Art Of SEO

Smart small business owners realize that they have significant advantages over their larger, more cumbersome competition. This book will teach you how to fight with the big guys and win.

Kelsey Jones

Executive Editor at Search Engine Journal

Since I work with a lot of small businesses, I see first hand how big of an impact local search and marketing has. I'd recommend The Small Business Owners Guide to Local Lead Generation to any small business owner who wants to start developing and implementing the same strategies big companies do to dominate their local market.

Mark Traphagen

Senior Director of Online Marketing, Stone Temple Consulting

Are you a small business David surveying a field crowded with big business Goliaths? This book gives you the smooth stones for your marketing sling to bring those Goliaths down. You don’t need to be bigger or richer than those Goliaths, you just need the wisdom in this book!

Dan Olson

CEO of UpCity.com

This is a great resource for any local business that is trying to figure out how they can generate leads and ultimately revenue for their business. I highly recommend it.

Mickie Kennedy

President Of eReleases

This guide empowers small business owners to take control of their marketing and bring more customers in the door. These are not one-time hacks but easy to understand lessons that are both cost-effective and repeatable. Competitors will be left scratching their heads.

Jon Hall

Founder/CEO of Grade.us and author of The Marketer’s Guide to Customer Reviews

The Small Business Owners Guide to Local Lead Generation is first and foremost a guide to help small business owners overcome small thinking. True to the authors' training as Duct Tape Marketing Consultants, they help us recognize the competitive advantages that small and local business owners have over larger concerns. Then they systematically walk through how to exploit those advantages with practical advice and tactics to fuel lead-generation and growth. This book is a worthy read for anyone out there fighting the good fight!

What You'll Learn

If you’d like to double or triple your local customer base this year, you should keep reading.

Local SEO
97% of consumers search for local products and services online. Find out how to pop up on the first page of Google and get more targeted traffic to your website.
Analytics
Everyone agrees that marketing is important, but few businesses are successful at tracking the return on their marketing investments. Track & measure like a pro.
Event Marketing
Learn how to use event marketing to broadcast your message, find leads, and convert those leads into customers.
Lead Generation
Just like the title says, this book is chock-full of ideas and guidance on how you can attract more high quality leads to your small business.
Content Marketing
From events to guest blogging, marketing kits and more...find out how to develop, distribute and re-purpose the right content to grow your business.
Websites That Work
How to make sure your company’s website works to skyrocket your revenue and chop your sales cycle in half.
Referral Marketing
What you need to do right now to build a referral program that sends a steady stream of ideal customers your way.
Social Media Marketing
A headache-free way to use social media marketing to bring in even more business.
Reputation Management
We'll show you how to take charge of your online reputation before it takes charge of your business.

Book Overview

If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketing Consultants known for helping their local business clients experience exponential growth.

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About The Authors

You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth.

Meet The Team

If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You’re about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth.

How To Buy This Book

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